Win a Milton Hygiene Kit


8 out of every 10 pregnant women to change their birthing plan due to Covid-19

High anxiety levels, with over 80% worried that either they or their baby will contract Coronavirus whilst in the hospital.

Milton, the leading expert in sterilising conducted a survey with women in their last trimester of pregnancy. 82.6% of respondents stated that their birth plan had changed due to Covid-19, and 83% are concerned about the risks of contracting the virus whilst at the hospital.

Reported changes to birthing plans are as follows:

  • 71.9% cited their family support/birthing partner had changed
  • 67.4% said access to antenatal classes had changed
  • 36.5% said their access to midwives and doctors had changed
  • 17.8% reported that the type of planned birth had changed
  • 11.6 % cited the location had changed.  
  • 5.6% said their medication/pain relief plans had changed

87.3 % of pregnant women were also worried about not being able to have family members with them during the birth and 68% were concerned about not having access to a doctor in case of an emergency.

Cleaning was also high on the agenda with all respondents reporting that they have been cleaning their home (77%), shopping bags (64%), food packaging (62%), fruit and vegetables (60%) and toys  (49%) more than they normally would. 

Milton has been trusted by hospitals for over 70 years and is the go-to brand for sterilising baby products. The latest WHO guidelines suggest hygiene products from Milton protect against Covid-19 but more concentrated dilutions must be used:

Using protective gloves, mix 2 caps (30mL) of fluid with 1 litre of cold water and to make the solution from tablets, place two tablets in 1 litre of cold water. This solution leaves surfaces germ free after a minimum of 15 minutes. 

For baby/childrens’ accessories, wash in warm soapy water first and submerge into the solution, leave for 15 minutes, rinse items and renew the solution after each use, ensuring you are wearing protective gloves.

For home surfaces, use protective gloves, wash everything in clean soapy water first, prepare solution, wipe surfaces, wait 15 minutes and rinse with clean water.

Christine Chevalier, Marketing and Sales Manager at Milton, comments: “Pregnancy and birth are normally a time of high emotion, our survey has shown that the Coronavirus pandemic has raised anxiety levels in pregnant women to unprecedented proportions. Add in changes in birthing plans and not allowing birthing partners in the maternity wards, it is no wonder mums to be are feeling the strain. Milton’s range of hygiene products have been used in clinical environments and most are effective in preventing the spread of Coronavirus. We hope this provides some reassurance for new parents.”

Milton­ products are available nationwide and can be found in Boots, Sainsbury’s Tesco, Asda, Morrisons, Ocado, Waitrose and Amazon, and many independent retailers, online stores and pharmacies.

We’re giving four lucky readers the chance to win a Milton Hygiene Kit, including 1 x Milton Antibacterial Surface Wipes, 1 x Milton Antibacterial Surface Spray and 1 x Milton Antibacterial Hand Gel.

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Value: £30

Ends August 25, 2020.

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